Finding the perfect celebrity endorsement occasionally means deciding which public persona aligns most closely with your corporate image — and figuring out how to lock down that commitment by waving a wad of cash beneath their nose. The rest of the time it’s just a matter of hooking the biggest fish on your reel and […]
The post Stacks of Gen-Z Won Incoming: Hyundai Ioniq EV Brand Endorsed by Famous K-pop Band appeared first on The Truth About Cars.